Posts About Email Marketing

Pardot's New AI Feature Can Help You Boost Email Engagement

June 17, 2021

My email inboxes can be a bit of a mess at times - both my personal and professional accounts. I tend to check my emails when I first log on in the morning, at lunchtime, and when my afternoon meetings taper off, but if you wanted me to verify the exact times of day I'm...

Tips and Best Practices fr 6 Types of Business Email Templates

September 22, 2020

Marketing automation has made it easier than ever for B2B brands to send personalized emails to their customers. That doesn't mean, however, that email marketers should take a one-size-fits-all approach when it comes to planning and sending emails to their audiences. Determining which type of template to use for any given email requires marketers to...

The Basics of Lead Nurturing [INFOGRAPHICS]

April 16, 2020

Qualifying leads no longer has to be a tedious task for your team.
Lead nurturing campaigns automate the entire process for you.
This means your emails to leads will always be relevant, your sales pipeline will have fewer leaks, and you'll have more time to focus on projects that matter. Sounds good, right? Lead nurturing...